What is Digital Signage?

Imagine being able to update all the posters, flyer's and noticeboards that you have scattered across your entire premises with just a few mouse clicks from one computer. And imagine being able to animate your posters, make the text move and improve the visibility of the information that you want to get across. That's what Digital Signage is all about.

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The terms "digital signage", "electronic signage" or "digital advertising", are normally used to refer to an advertisement or message which has been created digitally, rather than a static poster. You can have several elements running at the same time or different times, all on the same "advert". You might have scrolling text on the left hand side of a screen, a movie clip displaying the benefits of a store's products or services, information such as the date and time, and perhaps a movie, Internet website or live TV to entertain customers. All of which can be controlled through a PC.

In simplistic terms, digital signage can be a PowerPoint presentation, or you may wish to use a professional digital signage software package to create your content. Your content is then stored on a dedicated PC or a player which then runs your message either on a plasma screen or LCD monitor, multiple monitors or a video wall made up of multiple monitors. Or, depending on the size and scale of your project, you may wish to use CAT5 broadcasters, etc., to deliver high definition (HD) video and stereo audio from player to multiple screens. For those of you who want a simple all-in-one solution, there are LCD monitors available that have integrated digital signage player and software.

Alternatively, content can be displayed through a projector onto the rear of a ceiling mounted projection screen, onto glass window film or window touchscreen. You can also have a stand-alone kiosk that has a built-in screen and PC / media player to run your content.

Effectiveness

It has always been a challenge to reach the right people with the right message at a time when they will be most receptive. Traditional forms of advertising vary in their effectiveness, their reach and often in their relevance to what you are doing at that moment in time when you experience them. We can all admit to glazing over at the sight of TV, Magazine and even Internet advertising, and the traditional forms of out-door or in-store advertising we experience is easily passed by, lacking any real impact and creative appeal.

The key is to target specifically where the audience is with messaging that they can relate to using new and innovative technology with a powerful visual appeal.

Customisation

On top of that digital signage offers an amazing ability to update, change and refresh the content to suit – not just times and places - but the very customers you are trying to reach in real time, offering an unprecedented ability to personalise the marketing message and still enable mass broadcasts.

There has been an amazing growth of screens and networks utilising the power of digital signage recently and the real and tangible benefits of doing so are becoming well know. In fact it has recently been reported that on average, digital signage solutions are reputed to deliver an 18% increase in sales, a demonstrable reduction in printing and other costs, as well as all the additional benefits of an enhanced customer experience and better service.

But it isn’t necessarily easy to get it right. And that is where Technet Presentations can help.

Expertise

To ensure that your potential deployment gets an ROI it is essential that the interaction with the consumer is managed correctly – and that means looking into what the content is (i.e. simple, compelling and relevant to the right demographic at the right time in the right place), and how it gets there, from the basic cabling and hardware of the screens to the distribution technology and platform.

Technet Presentations can provide the expertise and experience to ensure you get the most out of your system. Whether you have already invested in one or are about to, we can provide the right solution for your needs from off the shelf to bespoke and everything else in between. If you are thinking of Digital Signage give us a call today on 0844 248 5370 or contact us here.